What is the story you are meant to tell with your life?...Through your brand and business? Let's find out.
What makes this course unique is that it places your distinct essence and values at the heart of the brand building process. It reverberates with a clear sense of purpose, allowing you to unfold your identity as the cornerstone. At the same time, it equips you with timeless brand fundamentals and building blocks that will accompany you on your journey for years to come. It's not just about building a brand; it's about awakening your unique essence and channeling it into your business and/or personal brand.
In this course you'll:
- Clarify or create your personal and business brand vision and purpose. Don't worry, if you don't have a product/business and are only interested in developing your personal brand as a thought-leader, person of impact/influence or otherwise, this course was equally created for you.
- Learn how to create and communicate a well-thought-out and cohesive brand and brand story that you can use any place and anytime your brand needs to show up online or in real life including, but not limited to: your social media, other digital media, your website, your content, your live or virtual events, your product development, packaging, in-store, advertising, and other marketing materials, if applicable.
- Explore and develop your brand personality - ultimately helping you to better connect with those whom you serve (audience/customer).
- Identify, develop and articulate your brand strengths, values, mission and other fundamental brand elements.
- Create your brand story and direct and guide your own narrative by rooting you in your sense of purpose and so making you more true to yourself and more authentic.
- Create your own unique brand blueprint and brand plan - making it easier to develop relevant content for the audience/customer that you serve.
- Explore and organize your creative and business ideas.
- Develop a workable timeline if you are launching a product/service/business/company.
- Establish new habits and patterns.
This course includes:
- 40+ step-by-step, thought-provoking and easy to understand and follow brand building writing and creative assignments (To be completed for yourself and your own brand - not to be submitted to us.)
- Conversational/podcast style audio lectures, written instructions, guidance, motivation, affirmations tailored for each module/week, and meditations.
- Digital course workbooks with additional journal and notes pages.
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All delivered via 7, dynamic modules with each module/week building upon the last.
"Nothing short of AMAZING. The impact of these services will have an everlasting impact on my business"
Delvin McCray
LUXURY FASHION DESIGNER, ENTREPRENEUR
Bravo TV's Project Runway Season 18 & Project Runway Redemption (2021)
Chicago
"The expertise and capabilities that Suhailah possesses are nothing short of amazing. Having utilized Suhailah’s services a second time, the experience assisted me with taking my brand in the most authentic direction where fear held me back from producing the brand I truly envisioned. With her help I was able to successfully rebrand my company, understand my target market much better, which has made the development of collections much more clear. The impact of these services will have an everlasting impact on my brand." (Client)
"The CLARITY that it brought!
I went back to the drawing board."
K. Monique
AUTHOR, PUBLIC SPEAKER, ENTREPRENEUR
Health & Wellness; Motivational
North Carolina
"Suhailah helped me clarify exactly how me as Katrina relates to my actual brand and how I should be navigating strategically and communicating my brand thru my different works and how I can do so in a way that is authentic to my voice and to the particular audience that I am seeking to attract. The clarity that it brought about was extremely helpful to the point where I went back to the drawing board with some of the brand components and on some of the projects that I’m working on as a result of working with Suhailah. I would highly encourage you to work with Suhailah and any of her offerings. I’m looking forward to building and doing more and more and more with her as I build my brand and my business." (Client)
"Suhailah is very SPECIAL & UNIQUE."
Dr. Grace
PHYSICAL THERAPIST, PRIVATE PRACTICE
Women's Health; Pelvic & Womb Healing for the Conscious & Spiritual Being
Los Angeles
"I had the pleasure of working with Suhailah for Awaken the Brand’s one-on-one coaching. She helped me with the concepts, action steps, and the language around building this brand. The best thing that I got out of our work together was - I had fear come up a little bit during our sessions, which was kind of a scarcity fear and, you know, what if some people don’t like my new brand. She was just like those just aren’t your people and the right people will find you and they need to you be you. I really enjoyed my time working with Suhailah. If you are here the universe has brought you to Suhailah. She is very unique and special and you have been called forth to take the next step." (Client)
"Suhailah helped me brand a business in a way that I didn't know was possible."
K.T. Nelson
ENTREPRENEUR, START-UP CO., ACTOR
Financial Services; Luxury Candle Line
New York City
“When I tell you Suhailah has elevated my business in a way that….I wasn’t prepared! I knew I wanted help, but she’s helped me grow so much and she just has elevated me, even the way I operate, and helped me brand a business in a way that I didn’t even know was possible. Think about that. When someone comes into a situation where you want help, you know they’re good, but you don’t know that they're great and that’s what she is. Suhailah is truly amazing. She’s a breath of fresh air, but also she can help you build your brand and make money. She sees things. She has that eye and she's dedicated to helping her clients. She has impacted my business and life in so many ways." (Client)
About Me
by Suhailah
I built my career in marketing and in business step-by-step from Receptionist to Chief Brand & Strategy Officer and Entrepreneur.
I got my start in marketing in the music industry in NYC, my birthplace. In addition to music publishing, I worked on the record label side at RCA Records, Island/Def Jam, and Bad Boy Records. After the music industry I went on to work in advertising at an award winning multi-national advertising agency, one of the largest in the world, and where I worked on and oversaw brand campaigns for global brands such as The Coca-Cola Company (managing multiple brands across 90+ countries), Levis, Wendy's, L’Oréal Cosmetics and others. Here, is where I started to learn and understand business in a broader way.
As a Vice-President, I then ran an award-winning experiential marketing agency overseeing teams nationally here in the U.S., building and operating the NYC office, and launching and overseeing campaigns for brands such as Guinness, HBO and Smirnoff, and on brand campaigns and platforms in the U.S and internationally.
In 2013 I launched my brand, strategy & entertainment marketing consulting firm – lanier global group. where, collaborating with another agency, I launched with American Express as one of my first consulting clients.
More recently I've had clients such as NBC Universal, USA Network, Luxury Fashion Designer Delvin McCray from Season 18 of Bravo TV's Project Runway and 2021's Project Runway Redemption, 1942 (Don Julio Tequila) - a brand I originally began working with over 10 years ago, and Stability AI - a leading generative AI (Artificial Intelligence) company that launched in the fall of 2022. I also served as Chief Brand + Strategy Officer for the start-up production company of Golden Globe and Emmy Award winning TV and Film Director, Anthony Hemingway, who had formerly been a client of mine.
I was born in the Bronx, NY, raised in Spanish Harlem by a single father, ran away from home at the age of 16, barely got through high school, and dropped out of college. I began my career journey as a self-taught marketer out of my love of verbal and visual storytelling (music and songwriting, music videos, album covers, magazines, and commercials, at the time), and without fully realizing at first that it was, in fact, a career that I was building. All I knew was that I had a burning desire to know how things worked behind the scenes. To know who did these things, and to find out how I could be one of them; To be one of the people behind the people and things I enjoyed watching and listening to growing up. I've now had a 20 year marketing and brand building career and more than half of that also as a business leader. I am 10 years into my own entrepreneurship journey as of June of 2023, and in June 2021 I completed Cornell University's program for Women's Entrepreneurship.
I absolutely love what I get to do for work creatively and in business in all of its evolving forms. There is nothing else I'd rather be doing. I've been blessed, but I have also been very intentional with my life - I chose this career path and it continues to choose me back in increasingly rewarding ways. Me having the desire and ability to create this course is one of those ways. At this point in my journey I can truly say that everything has led me here - everything has been connected and has prepared me for what I am doing now and what I will do next. NOTHING has been for nothing. Indeed, I am convinced that my entire life's journey, no matter how daunting it may have been at times, has fully equipped me to offer what I do as only I can.
Some of the Consumer Brands Suhailah has worked on or for.
About Awaken the Brand
by Suhailah™
I define a brand as a promise. By this I not only mean the promise you absolutely need to be able to deliver on when you have a product, service or offering, by this I mean that for each of us I believe our soul has a promise and a story for our life that is awaiting our direction...waiting to be awakened...so that we might become the person we are meant to become and fulfill our full human potential. For many of us creatives and entrepreneurs, this promise comes to life and is expressed through our business(es), product(s) or service(s) or, in other words, by sharing our uniqueness with the world through our businesses, products, and services. No matter how you think it looks when observing someone else's personal brand and journey from the outside, success and accomplishment don't happen in one quantum leap - they happen one step at a time.
Awaken the Brand is my existing brand development and brand marketing platform that I created in 2018, and that started with the idea for a 6-week live masterclass and then morphed into one-on-one coaching for smaller/individual entities - usually “influencers,” solopreneurs, and entrepreneurs who have a product or service in existence or ready to launch, and where I take them through the process of building and/or launching a brand, underscoring their role as the cornerstone of the foundation on which all their offerings firmly rely.
This inaugural 7-week online course is the newest addition to my Awaken the Brand by Suhailah™ platform. It has a focus on personal as well as business brand development, and is guided by spiritual intelligence. It stands apart from my brand, marketing, and strategy consulting services, and from my one-on-one coaching services.
My question to you is - What is the story you are meant to tell with your life through your brand and business? Together, let’s uncover this.
My Why
by Suhailah
I have been a brand marketer for 20 years now and I absolutely love what I get to do for work; I also like being of service and have always felt that it is my human responsibility to leave every person, place or thing better than when I found it - or when it found me.
As I was building my marketing career working for big and small companies, I didn't always have the choice to say yes or no to the music artists, brands, and projects assigned to me, and at the same time I also didn't always consume what I was asked to market and/or build. Still, I needed to be able to tell a brand story and connect it to audiences and, for that, I needed to feel emotionally connected to the artists and brands and/or the people behind them. In this way, I started to approach every project and brand client at the onset by first getting to know the person behind the product - from the beginning - whether it was a 260 year old brand like Guinness beer where I would never get to meet its founder, or an emerging recording artist with little or no known history about to make their debut.
In a way, I started to fall in love with the people behind the products thru the brand stories I would weave together from my research and getting to know them in person, whenever I had the honor to. This allowed me to approach what I do in a more emotionally intelligent and intuitive way, a more passionate way, and forge real connections with the people and brands I was responsible for leading, marketing and building.
I do what I do because I like helping people overcome obstacles and make their dreams come true, just the way I have experienced in my own life. I've lived it - am still living it now - and I believe this is part of my purpose, my reason for being. It brings me absolute joy to create and hold space for and witness others gain self-empowerment and take tangible steps towards their aspirations, and I feel incredibly privileged and honored to exist on this planet at this moment in time and to get to do this work while standing in the fullness of who I am. I also love the process of taking something from thought to "paper" to manifestation in the physical world. And so I created Awaken the Brand by Suhailah™ and now this 7-week online course under this umbrella, as an extension of my other services, and as a starting place for this process to take place. It is for creatives, entrepreneurs and any individual who feels stuck and unsure about what they stand for or where they're going, and/or are unclear as to who and how they are as a person...a human... connects to what they want to create in the world be that product or service.
Video Testimonials
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1) This Awaken the Brand 7-Module/Week Online Course can be purchased via any of the Enroll buttons on this page
2) Info on our Awaken the Brand 1-Day VIP Brand Intensive and One-on-One Coaching services can be found by clicking link here: https://www.lanierglobalgroup.com/awakenthebrand
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